September 29, 2017 update: we have released a more detailed guide on color temperature. Read it here.
How does color temperature affect your retail environment?
Every light source has its own color temperature (CT) along a red to blue spectrum. CT is recorded in kelvin (K), the unit of absolute temperature.
The higher the CT, the “cooler” a light will seem. Cool is blue at 10,000K and Warm is red at 1,000K. As you go up the scale, the light will more closely resemble blue daylight.
While the most common retail lighting is neutral or warm white (at around 4,000K), design and shopper insights now demand creative solutions to meet the needs of consumers. DLC offers highly customizable options, from programmed CT changes throughout the day to putting CT in shoppers’ own hands.