Retail Lighting & Architectural Lighting Blog
We write about creating custom backlighting for retail, signage and architectural applications. We educate and inspire based on the best products and projects. If you like what you see, subscribe to our newsletter.
A study from Lux claims that good in-store lighting can help to guide visitors through the store while increasing the average spend per customer. While lighting may just be an after-thought for many brand owners, lighting can offer much more…
Light plays a significant role in architectural design. More than just the illumination of a space, lighting can be a symbol of art that significantly magnifies the artistic appeal and beauty of a space, elevating it to be more. How,…
We’re six months into the COVID-19 pandemic, and now, businesses, governments, and everyday people have realized that this is the new normal – at least for the foreseeable future. Make no mistake: we're still in the middle of this pandemic…
Architects, designers, and brand managers go to great lengths to style attractive and memorable elements that reflect the spirit of the brand, and thereby the purpose of the space occupied by it. Why? Because such elements are what catches the…
I am humbled and grateful for the team we have in place. They are constantly stepping up and stepping in. What I have learned is that are two types of people in this situation. Those that initially focus inward and…
To our Valued Customers, We recognize that with the continually changing COVID-19 situation around the world, this is an unprecedented time for everyone — a time that, for many, is filled with uncertainty. Our hearts and thoughts go out to…
To our OMNIFY family: We have been thinking a lot about our entire team all weekend; from our customers and our employees, through to our broader marketplace, which finds itself around the world in a different place today than it…
The second half of December, when everything feels festive and special and there's a break from the usual day-to-day routine, is the perfect time to reflect and look back on what one has experienced, discovered and achieved during the last…
A higher number of walk-ins, an increase in sales, and a better return on space are some of the significant factors that drive retailers to engage with their customers in a more impactful way. Visual merchandising is a retail strategy…
As humans, we've been identifying and differentiating things using emblems, icons and signature marks for hundreds of years. In terms of purpose, a significant part of symbolic design through the centuries has been driven by the objective of establishing and…
